Our Family
LORENZO BORGHESE
Prince Lorenzo is a beer drinker, TV personality (The Bachelor, Celebrity Big Brother and Lucky Bastards) and an enormous animal advocate. He is co-founder and president of Animal Aid USA, a not-for-profit organization focusing on saving animals and changing laws to stop animal cruelty. He is also an Ambassador to the American Humane Association and Ambassador to the ASPCA and board member of Canine Wounded Heroes which donates protective vests to police and military dogs. He has been honored with numerous awards for his animal advocacy work, including the Animal Advocacy Award presented to him in 2014 by Bideawee and the Pet Hero Humanitarian Award presented to him by the Pet Philanthropy Circle.
DEVON SIMPSON
Devon is passionate – about dogs, beer, and a few humans. If asked, she would describe herself as someone who best thinks & lives outside the box. Coming from the finance world in her native Canada, she finally ditched the cubicle mentality in 2018 for more creative & fulfilling pursuits. She lends the majority of her time to growing SBBC alongside Lorenzo, as well as consulting on other entrepreneurial endeavors. Her brand building mantra: the road to success is always under construction…
RICK RO$$
SBBC has secured a landmark brand partnership and endorsement agreement with Maybach Music Ventures and Rick Ross, the Grammy-nominated rapper and self-made multi-millionaire entrepreneur. Ross’ track record of scaling consumer brands via strategic partnership & investment has led to success with his own Wingstop and Slippery Soap Tire Shine, as well as having contributed significantly to the success of Luc Belaire Wines. Rick Ross promotes SBBC products via social media, events, music integrations, and personal endorsements, amplifying brand visibility to his 20M+ Instagram followers.
FRED FORSLEY
GEORGINA BLOOMBERG
Georgina is a professional equestrian, author, and philanthropist. She is an EQUUStar for the EQUUS Foundation and is on the board of the Hampton Classic Horse Show, the Lake Placid Horse Show, the Emma and Georgina Bloomberg Foundation and the Bloomberg Family Foundation. She is also a member of the Board of Trustees of the United States Equestrian Team and Vice President of Animal Aid USA. Georgina is a founding member of the Humane Generation/Friends of Finn committee for the Humane Society of the United States, a group dedicated to fighting puppy mills and advocating for pet adoption. In 2006, Georgina founded The Riders Closet, a program that collects used riding clothes and donates them to intercollegiate riding programs and other riders in need.
Justin Aylward
A senior M&A banker with a career built at leading global investment banks—including The Blackstone Group, J.P. Morgan, and Rothschild & Co—Justin has raised over $10 billion in growth equity capital and advised on more than $100 billion in M&A transactions. He played a pivotal role in scaling Royal Oak (the Keeter/Aylward family business focused on charcoal, lighter fluid, + BBQ grills) through acquisition and organic initiatives. This growth culminated in a $500 million exit to Mariposa Capital—the first family office investment made by Martin Franklin, former Chairman of Jarden/Newell (a $30B public company at its peak). Justin serves on the SBBC Board and lends his expertise to our capital raising initiatives.
DAVID LE BATARD
Better known in the art world as LEBO, Dave was one of Miami’s most famous artists. He is recognized for working in a wide spectrum of creative mediums including murals, paintings and sculptures. LEBO was the innovator of ‘post-modern cartoon expressionism’; his art combines cartoon imagery, richly saturated balances of color and unique linear composition in a narrative style to inspire emotion and create layers of meaning. LEBO was our branding guru. From our logo, to our taps, labels and cans, his art is in everything we sell. Since crafting beer is an art form we decided that what holds our art, should also be art in itself. RIP to a rare talent, and a true friend.